Yan Pin's Portfolio

UX Design

CityFlicks Mobile App Case Study

This is a case study of my first project as part of the coursework for the Professional Certificate in UX Design by Google. It documents my design process for a mobile app I created for CityFlicks, a fictitious cinema operator. I was assigned with crafting the user flow for a moviegoer booking a seat. I devised the wireframes, mock-ups, and prototypes using Figma. This case study delineates my design process, encompassing ideation, research, and testing.

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Apex Bank Responsive Website Case Study

This is a case study deck of my second project as part of the coursework for the Professional Certificate in UX Design by Google. It documents my design process for a responsive website I created for Apex Bank, a fictitious bank. I was assigned with crafting the user flow for a banking customer opening a personal bank account. I devised the wireframes, mock-ups, and prototypes using Adobe XD. This case study delineates my design process, encompassing ideation, research, and testing.

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SGPoliPal Multi-Platform Design Case Study

This is a case study deck of my third project as part of the coursework for the Professional Certificate in UX Design by Google. It documents my design process for the mobile app, tablet and desktop versions of the website I created for SGPoliPal, a tool to help youths in Singapore learn more about politics. I devised the wireframes, mock-ups, and prototypes using Adobe XD. This case study traces my design process, encompassing ideation, research, and testing.

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Digital Marketing

Best Teen Digital Marketing Strategy Case Study

This is a case study I did as part of my coursework for my 3-month Digital Marketing course with NUS Business School. I conceptualised Best Teen, a fictitious counselling app for youths, and this deck of slides details the digital marketing strategy for the app, including the buyer personas, journey map, and marketing strategies for different parts of the marketing funnel and media channels.

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Content Creation

Snapask Regular Class

This is a preview of video content I made in my role as a content creator for Snapask, a Hong Kong-based EdTech startup. In that role, I developed an immersive and engaging library of online learning content with the goal of helping subscribers score high marks for their English Language examinations through engaging video lessons. Despite having no prior acting experience, I successfully delivered over 6 hours of educational content on a monthly basis together with a full camera crew.

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